Wireline DSL
Operators are constantly looking to increase their ARPU by rolling out new services. There is a need for balance between offering new personalized services to subscribers and ensuring that the services are monetized. To improve stability and efficiency, network operations have to be optimized. Torres Policy Control solution addresses and enables the operator to overcome these challenges.
Unlike mobile networks, the DSL network can only offer limited range of value added services beyond bandwidth. Service Providers need to meet the challenge of realizing revenues beyond plain vanilla bandwidth offering by ensuring that they provide many valuable services. Torres Policy Control solution enables operators to offer innovative services like redirection, choosing of new service plans on the fly, parental control and much more. For a detailed understanding of various use cases, please contact us or check the applications section of this website.
Policy Control in the data path or DPI alone is just not enough to offer these wide range of services, rather it requires a holistic Policy Control solution that helps in making such policy decision and a centralized dashboard that helps in pushing policies to multiple such engines like DPI, AAA and Rating.
Torres' solution for wireline operators provides end-to-end Policy Control comprised of Torres' Service Management Platform for policy and charging and Torres' IP Service Flow Manager for policy control enforcement.
Wireline DSL Deployment Diagram
Fair use of bandwidth
Subscribers use their broadband networks to not only download data, but also watch movies, play games, do video downloads, share files and extensively use social networking sites. This has an impact on the network bandwidth usage with HTTP traffic being predominant. Operators have to balance between providing bandwidth to their users for internet access, provide equal opportunity to all their subscribers and ensure that revenue generating services are prioritized and guaranteed bandwidth. Torres Policy Control helps operators make fair use of their bandwidth. Traffic prioritization and bandwidth management policies can be enforced in an intelligent manner that would control the internet access while ensuring QoS of critical services. The solution enables the operator to keep its subscribers well informed and in control of the policies being applied to their traffic.
QoS for VoIP
Rollout of VoIP service gives Telecom Operators an existing large subscriber base. To ensure uptake, VoIP QoS should be comparable to circuit switched voice. Torres Policy Control solution prioritizes VoIP traffic and guaranteed bandwidth resulting in enhanced and predictable QoE. The solution also enables the VoIP traffic to be metered and differential charging applied.
Maximize revenues
Torres solution monitors application sessions and generates accounting triggers. CDRs are created using these notifications and application specific rating plans are applied on them. When integrated with third party billing systems, the operators can now charge the customers based on applications invoked rather than plain vanilla bandwidth based billing prevalent now. Subscribers use more of internet for gaming, video watching, movie downloads, social networking and file sharing. Each of these require different kind of browsing experience. While a 1 mbps connection is good for emails, even a 5mbps connection does not guarantee a good movie experience. So, different services require different level of QoS. Each of this require specialized packages to suit the subscribers needs.
Reduce costs
To achieve overall efficiency, the operator requires a holistic view of the network in terms of services as well as subscribers. The Torres solution helps in network monitoring and provides visibility through near-real time as well as historic reports. Analysis of these reports enables the operator to set policies for efficient network resource usage and ensures optimal usage of the network usage. This helps in reducing costs of network operations and deployment.
Minimize churn
Torres Policy Control enables the operator to define user specific policies that control the QoS and QoE. The solution identifies subscribers as well as application flows and associates the two. A personalized billing cycle, a personalized data plan with a knob to toggle parental control, or a more personalized gaming plan will all help operators meet various expectation of a new age subscriber. Torres solutions help roll out various use cases and services that helps personalize services and hence to minimize churn.
